over time, demand for new products and services grows, competition results in cheaper version with more features. this drives more demand for the underlying technology, which itself becomes cheaper and easier. cost fall, capabilities rise, experiments are tried - repeat, repeat.
inescapable evolutionary nature of technology. (similar:: ref_the-nature-of-technology_w-brian-arthur)

Chase said: This book is a description of the output of the process described by Arthur in ref_the-nature-of-technology_w-brian-arthur, read both.